More and more nowadays the Internet is always changing, keeping up with the technology. This has created exciting new changes to the web and websites. Online video is being utlised to keep visitors on websites longer than a simple traditional site with just copy. This is starting to happen quite a lot, and you can see why web video production are being utilized more and more.
If you are looking on a website and want to know what it’s about, would you rather read all the text on the page, or just press play? This is why a lot of sites have started using a video presenters, this is to keep the person on the site interested, in a video you can simply listen and watch what they say and you’re done, an example I’m going to use is on the website doylesroom.com, a poker website from the pro poker player Doyle Brunson. When you go on to this website a video is played of Doyle Brunson. The site owner Doyle Brunson video presentation enables him to be more personal with browsers and helps him build his profile. This is another thing that has grown and grown over the Internet, Marketing.
In 2008 it announced that the Internet had taken over Television in taking more advertising revenue. This is because it’s so easy for a website to advertise; they can just slot it at the side, top or bottom of their website and doesn’t really affect their site, whereas to advertise on T.V there has to be the whole commercial breaks between programmes which aren’t appreciated by most viewers. Of course it’s still similar to T.V where certain adverts are shown on certain T.V channels, certain advertisements are shown on certain websites. For example if you go to thesun.co.In the United Kingdom the sports sections of online newspapers are always displaying gambling ads.co.uk, a site for the bookmakers ‘Coral’. When people are looking at the site and reading the articles about football, there may be articles about a match on the same day, when reading the article the person may think to themselves they fancy a bet on that game, and straight away Coral is there to help him, so the person is happy because they’ve managed to make their bet, and of course coral are happy because it’s their company that has made a bit more money.
Even the most popular sites like Facebook and YouTube, advertising is vital to help with their popularity, this is because it helps with them making money, which makes the site better, and we all know these sites have become some of the most popular sites around.
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