Learn To Use Twitter The Right Way To Make Your Business Explode
Posted By Kim Austin on May 1, 2010
A lot of Internet marketers get on Twitter to use it as a marketing platform for their products, to build their own email lists and to maintain contact with their existing customers, etc. It all sounds great, and a good way to get positive results. But unfortunately, if you don’t know what you are doing, you can not only waste time but also negatively impact your reputation. And so there are specific mistakes to avoid if you want to succeed.
One of the biggest mistakes made on Twitter is to start off making your marketing strategy known. That is the object, after all, but pushing your product at the beginning will tend to alienate people because they think you are only after their money. In the initial stages, your focus should on building strong relationships, winning the trust of people and being visible. In other words, you have to literally take permission from your market first before you do any promotion. What is the key to getting their permission to sell to them? In participating and socializing as much as possible on Twitter. In being active in the forum, you will have the opportunity to forge powerful bonds with people, so that after you have gained your audience’s trust, you will be able to utilize Twitter in generating additional visits on your website, creating a database, and gathering more specific sales. Every time you appear on Twitter at the beginning, become socially accessible and easy to talk to. Do not be too mercenary and focused on business in your tweets, and don’t turn them into uninteresting advertisements. Inserting a bit of comedy into your marketing strategy will go a long way. Embrace who you are, and let them know your character. If you can insert sociability and humor, real trust can be built as you help people with their needs. The key to gaining their support is to be straightforward, yet appealing.
One of the most common problems people have when they use Twitter to begin marketing a product is having an exaggerated opinion of themselves. You have to remember that your prospects do not care about how great your service is, or the details of the product you are selling. These people automatically think of themselves first; they are not concerned at all about you. And no matter what you create, even if it’s the world’s best hair care product which cures male pattern baldness, they won’t care until you offer them something. All people want to know is what they’re going to get out of the deal. So, when you are producing your Tweets, remember to keep in mind the thought process of your clients and what they are thinking about…themselves! If you have a good answer for them and deliver it right you’ll get results from a Twitter campaign.
The first mistake to avoid is thinking that the people on Twitter are not smart – especially when it comes to spam. This simply means that if you’re planning to spam your way to profits using Twitter, you’ll be cleanly picked out by the community and shown the door. You’ll find that your tweets can be a powerful way to send your message. Of course, if you do not present it correctly, your message does not come through clearly. Twitter is a social network, and the people who participate view it as such and do not want to be spammed with promotional advertising through such a medium. So it’s your job to keep your audience and your followers in mind and post tweets that they’ll look forward to and can expect to learn something from the information. Also, you should take the time to build a relationship with your followers. If they do not know what you are about or how you do business, they are less likely to buy your product or service. Actually, promotion is not a word that works well with Twitter, it really is all about recommendations here. You have to mix in your recommendations (product promotions) along with the other informative tweets that you send out on a regular basis. This technique will assure you profits from your recommendations and also shows that you know what your followers and the rest of the Twitter community expects.
Another mistake that marketers make is that they keep forgetting that Twitter is a community, where you always, always have to participate if you want real results. Without giving, you can’t expect to receive. This pitfall is simply sidestepped, fortunately for all marketeers out there. Since Twitter is a community, you have to take part in it by following other people in your niche and personally responding to tweets sent your way. If you only tweet “one way” and don’t respond to the tweets that others send out, you can figure that your efforts are going to see very little return. The logic here is very simple – if you want Twitter to serve you as a marketing tool, then you have to work on getting followers. And to get these followers, you have to give value by sending out helpful tweets that people want to read. Remember, when you make them feel they’ve received benefit, they will in turn give back to you. It cannot be emphasized enough. Twitter’s a community. Throw off the suit and sit down to dinner. Be a friend, and watch Twitter work for you.
The Twitter pitfalls mentioned above are quite easy to avoid. I just started a Web Hosting Video twitter accounts and to get more information on Web Hosting Videos site.
