Savvy Internet Entrepreneurs Have Realized That Knowing How to Market a Book Is a Good Investment Of Their Money
Posted By admin on October 18, 2009
A New INTERNET VIDEO MARKETING Report:
From One Goal Oriented Internet Home Business Owner to Another
In hard times like these, learning about how to increase profits is usually the highest reward experience for any entrepreneur.
How does this happen? Low and behold, it is no surprise that the absolute top way that is encountered for the business leader to make a difference is to publish and market a book and become a bestselling author.
Congratulations, you’ve decided to publish a book…that’s great! A book can give you credentials and help you to draw ever increasing numbers of customers to your business. If such things are your only reasons, then the sooner you publish and market a book, the better. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money
The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says top business coach DrProactive Randy Gilbert. He says that you will be rewarded with a betterbook, more money, and a continuing stream of revenue far in excessive of what you would have otherwise made with just a book.
It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Learning how to write and market a book and creating a business around it at the same time is crucial.
No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.
However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. For instance, almost every New York Times Bestseller has certain features and it would be wise to incorporate them into your book so that you improve your chances of being one of them too.
Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.
Feature 1 – Pick a powerful theme and build it out. Your book needs an exciting, attention-grabbing title. Outline your book and be specific with what you want in it so you attract the right people. Just gathering a list of your best ideas and putting a cover on it is not enough. You may get a book written quickly, but it probably won’t sell very well. You need a book that you and others will be excited to market.
Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. Important resources, specific examples, strategies, tips, and insider secrets are things you should add to every story, whether it be yours or others.
Feature 3 – Quote lots of experts and you’ll build in promotional value. Choose the quotes wisely so that they match the theme of each of your sections. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. And, they might even buy some for themselves to give away to colleagues and special clients.
Feature 4 – Proactively seek out interviews and endorsements, and find the right person to do the Foreword. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and endorsements will add authority to your book.
Feature 5 – List all of the people and organizations who helped in creating the book. You can also try to find a company to cover the costs in return for notable attention in your book. And it is often very helpful to seek out a sponsor to partner with in your promotion.
Feature 6 – Your book will be much easier to read and reference if you include an index. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often ignored in the book writing process.
Feature 7 – Create a resource section with a topical rolodex. List numerous agencies, organizations, associations, services, and other professionals related to your book’s subject. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.
Extra Feature – Have a bibliography in your book. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. Be sure to include the books from any experts who contributed stories, interviews, or examples.
ACTION STEP:
Add in as many of the above features as possible to your book. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.
If you want to find out how to get really good at marketing a book that produces revenue and makes you a bestselling author, then follow the recipe that the top 1% use to successfully hit that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.
