The significance of back links in search engine optimisation
Posted By admin on August 10, 2009
There is no point in creating a website unless you have thought about how you are going to get visitors. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. Put all of your efforts into getting as much traffic as you can from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engine incomes are directly related to the number of relevant results they present to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more often the searchers return the greater the search engines fortunes. You and your web pages face a similar challenge.Get more users and get them to return often.
So what is it you need to do?. There are two methods that you can use. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.
From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. Keywords tell the search engines what the user is looking for. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.
Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.
Back links determine the fate of a web page and are a key consideration.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Back links that are appropriately named in web pages are more likely to be clicked on by users. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Each back link has a value associated with it which can vary depending upon its origin.
Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.The more authority a web page has the more authority is passed on to you.
