Video Marketing Techniques and Advice
Posted By Grant Roberts on January 20, 2010
Online Video is all the rage with over 31 billion views in November 2009. So why aren’t you using it to help market your company and products? You don’t know how? Well we can help you get started with these quick tips but if you really want to learn more head to a place like ReelSEO they have a huge assortment of articles and are experts in the industry.
The very first thing you need to do when preparing an online video marketing campaign is know your message and your target audience. Video has the ability to be fully interactive meaning that you could generate sales straight from it if that is your goal. That would then require a more serious video that gives people valuable information about the product in question. If you’re just trying to raise brand awareness online you might go with a more humorous video. Fitting the video to the message and information you want to transmit is a requirement.
After you’ve got a grip on what you want to say you can start looking at some more technical points. The think you must do is include a way for the viewer to interact or get more information. That means dropping a link, contact information or other way for them to move forward. If you’ve got a product to sell then you need a call-to-action in the video. After all, if they are watching the video, they probably searched for the info and might be ready to buy. Give them the opportunity to do so.
Speaking of finding the video, another tip is to make sure you optimize your video for search engines. That means including the best possible metadata like title, description and keywords. On top of that you can also include text-based subtitles and closed captions. This not only gives more text for the search engines to find but it also includes information for those who can’t hear or don’t have sound capabilities on their PC (common in some work environments).
The whole point of a viral video is to have it spread itself. But that can be applied to all videos in any online video marketing campaign. If you give them a way to share with friends, family or through their websites and email, they will. If you provide them easy, quick links to Tweet, share on Facebook and myspace, they will. But that’s all provided that your content has something valuable or funny that will make them want to share. This is helpful because it makes it easier for other people to find your video.
While these are only a few basics for getting started in online video marketing you can certainly find hundreds more. If you want to do it yourself you will need heaps of information which can be found online. If you are going to pay someone to create and manage the campaign for you, your best preparation is still to amass information so you know what you’re getting and how it’s working. [youtube:S9Y1_jXB4UA;[link:Video Marketing Services];http://www.youtube.com/watch?v=S9Y1_jXB4UA&feature=related]
Many companies will want to hire a company that provides premium online video marketing services. If your business needs the best online video marketing services including video production, optimization, distribution, and viral video seeding, consider ReelSEO’s services for marketing online videos.
