Video Optimization Tips and Techniques
Posted By Marcus Richard on January 27, 2010
And Cut, that’s a wrap. So you’ve got your video edited and put online. Great, now what? Well you need to do some legwork so that it’s easier for people to find your video. No, it’s not a massive amount of work but it is a necessity because the whole point of making the video is to have people watch it, right? Right! So follow these simple tips and you’re on your way.
Backlinks are Good – Backlinks are one-way links from other websites to your video. Google puts a lot of stock in these and the more you have the better it is. So what you need to do is create them. There are three quick ways that you can do that. First when you publish that video make sure you let the world know through a news blast, a press release or some other announcement that will get picked up and published. Be sure to put links to the video in them or they’re useless. Second head to online directories, social bookmarking sites and the social networks and drop links to the video there because that’s a lot of people who will be able to find it a lot quicker. Finally, keep your own media list that includes sites with forums and blogs that pertain to what your videos are covering. That will give you a personal network of people and sites where you can go and drop links yourself of ask them to do it for you. Bingo! Backlinks!
Subtitles and Captions – Not everyone can hear or speaks English so you need to make the information in your video as accessible as you can. That means subtitles and captions for your video. There are numerous services that can help with this and since many are saved as text files they are extra information that Google can use to determine how valid and important your video is when people are searching for that specific information. The other bonus is that even people who are at work and might not be able to listen to the sound of the video will get the message. It ensures the widest possible spread of the content of the video since you’re giving it to people in as many forms of media as possible. Be sure to include a URL or contact information so people know where to go to get more info.
Shotgun approach – Put your video everywhere. Or at least everywhere you can. If you really want people to see it and come to see you then you need to place it in places they will go like YouTube, MetaCafe and other video sharing sites. Maybe put an abbreviated form of the video there with links and text telling viewers that there’s more to see and that to see it they have to come to you. That’s a traffic funnel right there!
Yes this all sounds so simple right? Well it is, but if you don’t do it you’re sure to hardly ever generate traffic on your videos. So what are you waiting for? Even if you’ve got older videos on your site that are under-performing you can do all of this to get them revitalized and bringing you more traffic. [youtube:RrgBc1b41xc;[link:YouTube Search Optimization Tips];http://www.youtube.com/watch?v=RrgBc1b41xc&feature=related]
These are some tips to get started, but many prefer to work with a trusted video seo agency. Successful video seo (vseo) requires professional keyword research, optimization and distribution. Consider the internet’s #1 authority for premium video seo services, ReelSEO.
