YouTube Video Marketing Tips and Advice
Posted By Grant C. Roberts on March 31, 2010
We all know that online video is the wave of the future. It’s growing leaps and bounds every month and more and more people are spending more time watching it. So if you’ve got a product or company to promote you need to get moving. YouTube is the biggest video sharing site so here are some quick tips to help you take advantage of YouTube for marketing.
It used to be that if you really wanted your videos to be found you had to do a lot of extra work after the video creation process. One of those things was captions, but now, YouTube is doing it for you. Why is this important? Because it takes all the dialog out of your video and creates searchable text for it. This means other non-video search engines will be able to find your content as well. But you can still help yourself out in this regard by doing subtitles for your videos. These are also searchable text that can help the search engines find your content. On top of that it can help get your message across to more people since you can upload multiple subtitles for multiple languages.
If you’re a producer of video content that is available in pay form, say on a DVD on Amazon, etc, then you should be putting direct buy links at the bottom of the videos you upload. One notable group (Monty Python) did this and sales of their products skyrocketed. By giving viewers more information, links and quick ways to buy the products you can easily increase your own sales and bottom line.
YouTube is more than just a place to share videos, it’s a living breathing community. What comes around goes around in the community. If you subscribe, comment, share and take an active interest in the community, it will do the same for you. This is invaluable because YouTube rankings do not only take into account views, title, description and video age. In fact they use almost every facet of YouTube interaction available including visits,comments, subscribers, playlist additions and inbound links. They track how many times your video is embedded and watched and it all counts toward your ranking. If you want higher rankings you need to be an active member of the community and it will help boost your videos as well.
All of that will count for naught if your content is rubbish. The phrase content is king was never more true than at YouTube. Your videos have to be informative and give the user information that they want, need and might not be able to find elsewhere. But you can’t structure your videos like a boring college class or a horrible infomercial. No, you’ve got to make the content interesting and compelling but still get the point across as best as possible. That means being real and talking straight to the consumers. It means not going overboard on flashy, useless things and instead keeping it down to earth and accessible to the lowest common denominator.
There are tons and tons of things to do and not do when YouTube Marketing. Your best and most powerful weapon is information. Before you dive in read all you can about it. Get your account and channel set up and read how it all works. By arming yourself properly you’ll guarantee your future success and use your time, money and energy in a far more efficient manner.
To learn more about video marketing and VSEO (video SEO) visit ReelSEO. ReelSEO offers VSEO and YouTube SEO news, information, tips, advice, and best practices to help internet marketers make the most out of their online video efforts.
